No ghost loops
If the bot fails, a person appears.
Platform
Twilio on WhatsApp
Twilio’s messaging APIs power WhatsApp notifications and support conversations at scale.
Inbox, not chaos
Twilio covers WhatsApp Support: catalogs, reminders, and a shared inbox so two agents never reply to the same chat.
Official Business API patterns: templates, opt-in, and a human takeover when the bot stalls.
Conversation rules
What customers should never feel
Consent first
Broadcasts only go to people who asked.
One customer record
The chat sits next to the order, not in a private phone.