No ghost loops
If the bot fails, a person appears.
Platform
MessageBird on WhatsApp
Bird’s messaging cloud sends transactional WhatsApp and SMS notifications for brands.
Inbox, not chaos
MessageBird covers WhatsApp Notifications: catalogs, reminders, and a shared inbox so two agents never reply to the same chat.
Official Business API patterns: templates, opt-in, and a human takeover when the bot stalls.
Conversation rules
What customers should never feel
Consent first
Broadcasts only go to people who asked.
One customer record
The chat sits next to the order, not in a private phone.