Type first
If the words are wrong, the UI is decoration.
Studio
How Framer designs
Framer is a design-to-site tool used for high-fidelity product marketing and UI prototypes.
Design that engineering can take
Framer practices Product Design: type, space, and components that survive the first production sprint.
We show real screens. If a flow is ugly in the wild, we say so and fix the pattern.
Craft
What we obsess over
States, not mockups
Empty, error, and loading are designed too.
Handoff that ships
Tokens and notes an engineer will not ignore.