Fast launch
The first useful action happens in under a minute.
Product
Evernote’s website presents notes, web clipper, and sync for a long-running cross-platform workspace.
Evernote keeps the important actions on one screen: sign in, do the task, and get out of the way.
The marketing site matches the app: short copy, large type, and a clear install path.
Product values
The first useful action happens in under a minute.
No clutter around the thing people came to do.
Start on a phone, finish on the web if you need to.