One voice
The website and the packaging should sound related.
Practice
The studio behind BrandCrowd
BrandCrowd is a marketplace of logo templates that can be customized in the browser.
More than a mark
BrandCrowd works in Identity Systems: voice, type, color, and the rules that stop a logo from drifting in six months.
We write guidelines people actually open: do, do not, and three examples that hurt.
Brand craft
What we protect
Flexible lockups
A mark that works in an app icon and on a truck.
Living guidelines
A page the intern can follow on day two.