Naming support
Shortlists and the rationale, not a 200-name dump.
Identity Systems
Hatchful
Shopify’s logo maker (Hatchful) helps merchants create a simple store identity quickly.
Identity
A brand you can hand to a stranger
Identity
Mark, type, and color with production files.
Guidelines
A public or private system the team can keep.
Rollout
The first twelve surfaces so the brand does not stall.
Hatchful
More than a mark
Hatchful works in Identity Systems: voice, type, color, and the rules that stop a logo from drifting in six months.
Brand story50Identities
14Sectors
Print + digitalFiles
GuidelinesIncluded