Naming support
Shortlists and the rationale, not a 200-name dump.
Rebranding
Pentagram
Pentagram partners often lead identity redesigns for cultural and commercial clients.
PentagramRebrandingPentagramRebrandingPentagramRebranding
Identity
A brand you can hand to a stranger
Identity
Mark, type, and color with production files.
Guidelines
A public or private system the team can keep.
Rollout
The first twelve surfaces so the brand does not stall.
Pentagram
More than a mark
Pentagram works in Rebranding: voice, type, color, and the rules that stop a logo from drifting in six months.
Brand story42Identities
18Sectors
Print + digitalFiles
GuidelinesIncluded