Brand Guidelines

Airbnb Design

Airbnb Design shares stories, tools, and brand thinking from the Airbnb design org.

Identity

A brand you can hand to a stranger

Naming support

Shortlists and the rationale, not a 200-name dump.

Identity

Mark, type, and color with production files.

Guidelines

A public or private system the team can keep.

Rollout

The first twelve surfaces so the brand does not stall.

Airbnb Design

Airbnb Design

More than a mark

Airbnb Design works in Brand Guidelines: voice, type, color, and the rules that stop a logo from drifting in six months.

Brand story
20Identities
8Sectors
Print + digitalFiles
GuidelinesIncluded

Commission Airbnb Design

Bring a name, a market, and the feeling you cannot fake.

Start a brand talk